Shelly
Agassi
Strategy & Execution Specialist
I come from the world of business execution — especially in environments where things actually need to happen.
Over the years, I’ve worked with companies across insurance, health, tech, and traditional industries, helping them move from plans to real, operational change.
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I’ve led projects involving the discontinuation of non-profitable products, restructured client communications, improved service flows, and aligned business decisions with regulatory demands.
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Lately, I’ve been diving deeper into AI — not as a developer, but as someone who wants to understand how these tools can support better execution.
For me, AI isn’t a buzzword. It’s a way to simplify, sharpen, and make things work better.
Areas of Expertise
Strategy and Execution
I help companies move from direction to delivery. That includes launching new offerings, improving service flows, and optimizing execution across departments.
Sometimes, it requires stopping what doesn’t work, removing internal blockers, or rebuilding coordination across business, legal, and tech.
Results include:
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Faster execution of decisions
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Fewer internal handoffs and delays
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Alignment between strategy and day-to-day delivery
Client Experience
“I redesign how clients interact with services — to make things simpler, faster, and clearer for everyone involved. From rewriting letters to mapping flows, I focus on clarity, action, and timing.
In some cases, I’ve led full redesigns of communication across departments to eliminate confusion and reduce service load.
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Results include:
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Significant reduction in call center volume
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Faster customer decisions
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Lower operational cost per interaction
Product portfolios with purpose
I help companies refocus their offering — assessing usage, profitability, and business alignment. That can mean revising what to offer, what to discontinue, and how to manage transitions. Bringing together operations, marketing, legal, and support to actually execute the change.
Results include:
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Leaner product mix with better margins
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Less complexity in systems and communications
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Clearer value propositions for customers and teams
Smarter processes, tech-supported
I explore how tech — including applied AI tools — can simplify business logic and improve how teams coordinate.
I’ve worked with smart-agent flows, automation concepts, and data-driven triggers to improve consistency and free up team capacity.
Results include:
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Reduced manual work
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Better coordination between tools and people
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Processes that grow without overloading people or systems
Contact Me
19th Haprachim Street. Ra'anana
Tel: +972-54-3382903
Email: shellyagassi@gmail.com
www.linkedin.com/in/shelly-agassi/
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